In case you need some rage with your morning cuppa, have a gander at this Telegraph article on why boys don’t read.
The jury is still out on how girls manage to enjoy reading when 90% of the literature they are exposed to is written by, for, and about men.
I think there is something to the “anti-book culture among many fathers” bit, though the rest is sheer garbage.
Oh yes, I think anti-reading and anti-intellectualism generally go hand in hand with memes of what’s “masculine” and appropriate for men/boys to do, but it also seems that the people who propagate that sort of attitude also enjoy blaming everything but the source. A horrible cycle of suck and functional illiteracy.